NBA Live makes its PlayStation 3 debut with a new, dynamic broadcast-style camera angle that displays the on-court action primarily from the sidelines. A number of "go-to" moves are available to distinguish star players from their less flashy teammates, while a post-game highlight reel shows off key plays from multiple perspectives. The controls have been streamlined in several key areas, thanks in part to a context-specific system that takes into account where the ball-handler is in on the court, his proximity to other players, and his distance to the basket.
While many moves are situational, players have direct control over dribbling with the new "quickstrike" ball handling system. Instead of tapping a button and waiting for an animation to complete, players can link together multiple moves without pausing. The right analog stick is used to perform signature-style moves and combinations, with players rocking the stick left and right to perform crossover dribbles and other techniques. The speed of each analog motion also influences the intensity of each move, giving players more flexibility during possessions.
In addition to the standard dynasty, season, and exhibition matches, players can compete in the FIBA World Championship as one of eight international teams or as any of the 30 NBA squads. Rebounding and ball physics have been tweaked from previous games, while the new "hot zones" feature incorporates actual NBA shooting data to make certain areas of the court more or less successful based on a player's real-life tendencies. Marv Albert and Steve Kerr reprise their commentary duties, with additional lines of dialogue dedicated to events such as free throw attempts, signature shots, and more.